cmercury Blog
From email marketing tips to the latest engagement strategies, we share everything you need to connect better with your audience.
From Colleagues to Collaborators: A 1-on-1 with Mr. Vishnu S, DGM – Marketing, on Completing 11 Years at cmercury
It’s not every day you get to sit down with a colleague who’s been more
Keeping It in the Inbox: A Conversation with Mr. Joshy Cyriac, GM – Deliverability Services on 12 Years at cmercury
Some journeys aren’t just about professional milestones—they’re about consistency, quiet resilience, and behind-the-scenes impact. One…
Grow Your Tribe: Smart Email List Building Strategies with cmercury
Our email list is the lifeblood of your email marketing efforts. It’s your direct line…
Google Email & Inbox Deliverability in 2025: What You Need to Know
If you’re using Google email (Gmail) as part of your marketing or customer engagement strategy,…
Winning Ecommerce Newsletters: How to Design Emails That Convert in 2025
If you’re running an online store, chances are, you’re already sending out newsletters to stay…
When Is the Best Time to Send Emails? A Data-Backed Guide for 2025
Email marketing has evolved, but one question still drives both curiosity and performance:“What’s the best…
What Is an Email Newsletter? A Beginner’s Guide to Purpose, Planning, and Design
Despite all the noise on social media and the constant shift in algorithms, email newsletters…
Micro‑Animations in Email: When GIFs Are Better Than Video
Inbox Attention Spans Are Measured in Milliseconds A decade of building responsive email campaigns has…
Game-Changing Alternatives to Constant Contact After the Moosend Merger
When Constant Contact announced its acquisition of Moosend earlier this June, it marked a turning…
Storytelling Through Email Design: Crafting Engaging Visual Narratives
Introduction In today’s competitive inbox environment, sending an email isn’t enough, you need to tell…
Nurturing Connections, Not Waste: Embracing Sustainable Email Marketing Practices-Optimization done
In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with…
10 Common Email Marketing Mistakes (and How to Avoid Them Like a Pro)
Email marketing is one of the highest-ROI channels for businesses of all sizes, especially in…
Top Email Marketing Platforms Used by Startups in 2025
In 2025, startups are scaling faster than ever, and email marketing remains one of the…