Customer interaction has always been a spinal process in customer acquisition program. Enterprises try to keep in touch with their customers or potential leads in a way or through all possible manners. Being an irreplaceable Email service partner at first place, cMercury has been assisting hundreds of tier 1 B2C giants to pushing billions of …
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Many a time email marketers turn a deaf ear when we ask them to pay greater attention on their email list acquisition processes and practices. In the month of August 2016, many of them ended up paying a hefty price by simply not able to send any email on their infrastructures. Sadly many Email Service …

Reactivation campaigns, also called re-engagement program, is a popular method for reaching out to customers who had previously shown interest in a particular product, brand or item. Still, we’re not actively seeking to purchase at the moment. So the ultimate aim of this method is to engage those customers and make them valuable. Every marketer …

According to researchers, only 76% of emails get delivered. So, what happens to the rest? A detailed study is certainly needed. And from the survey, we have noted a few strategies you should practice to increase email deliverability. For example, email might be the best convertible digital marketing tool. But the same looks futile if …