How Revisewise Boosted Email Reach and Domain Reputation with cmercury
Client Overview
Revisewise is a dynamic edtech platform offering personalized learning solutions and exam preparation tools for students across competitive academic streams. With a strong focus on adaptive learning, student engagement, and measurable outcomes, Revisewise aims to make quality education more accessible and impactful.
The Challenges
As Revisewise scaled its user base, the brand faced growing concerns around email deliverability and engagement. A significant portion of their subscriber base consisted of inactive users, which diluted campaign performance. Their segmentation approach was minimal, and without optimized audience targeting, daily email volumes were limited to avoid domain reputation risks. Revisewise needed a smarter way to expand their email outreach without compromising deliverability.
Solution:
The cmercury team implemented a comprehensive email strategy focused on list hygiene,
behavior-based segmentation, and engagement flows.
Inactive User Suppression
To protect sender reputation and boost engagement, inactive users were regularly suppressed from campaign lists. This helped improve engagement rates and ensured only the most relevant users received emails.
Smart Segmentation & Data Optimization
We introduced structured segmentation based on user activity and behavior. This allowed Revisewise to tailor campaigns to specific user groups such as active learners, new signups, and cart abandoners. Data was also optimized for cleaner list quality and better targeting.
Engagement Workflows for New & Cart Abandonment Users
We set up automated engagement journeys for new users to welcome and activate them early. Additionally, targeted follow-up emails were triggered for users who abandoned the cart—recapturing lost opportunities and boosting conversions.
The Results
✅ Higher Daily Send Volumes Achieved
With improved list quality and targeting, Revisewise was able to scale up daily email volume—reaching more users without triggering deliverability issues.
✅ Strong Domain Reputation Maintained
Thanks to list hygiene and engagement-based targeting, domain reputation remained high in Google Postmaster Tools, ensuring consistent inbox placement and better campaign outcomes.
“With cmercury, we finally found a platform that understands the nuances of scalable email marketing. The team helped us streamline our strategy-from segmenting our audience to optimizing our daily volumes without compromising deliverability. Our domain reputation is stronger than ever, and we’re reaching more engaged users every day.
It’s been a game-changer for our communication efforts.”
Marketing Manager, Revisewise
Conclusion
Revisewise’s partnership with cmercury led to smarter, more scalable email marketing. By focusing on user engagement, suppression strategies, and behavioral workflows, they were able to expand their outreach while maintaining an excellent sender reputation. This case study is a powerful example of how data-driven email marketing can drive real business value-especially for growing digital platforms like Revisewise.
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