Ecommerce Email Marketing Case Study of Zivame
Read the email marketing automation case study of Zivame and how it achieved transformation using cmercury.
Client Profile
Company Name: Zivame
Industry: Lingerie & Clothing
Email marketing ROI drives Zivame.com, a leading online lingerie brand in India launched in 2011. With a valuation of $100 million, the platform offers a variety of styles and brands, attracting over 5 million followers and more than a million daily visitors. By focusing on email marketing ROI, Zivame ensures its campaigns are targeted, effective, and revenue-driven. The brand leverages advanced segmentation and predictive recommendations to deliver personalized emails that resonate with each customer. Continuous optimization of these campaigns has further enhanced engagement, conversions, and overall email marketing ROI.
The Challenges
Large and unstructured customer email database
Decline in customer engagement from email promotions
Decrease in email inbox placements (mails getting delivered to the spam folder)
Shrink in revenue from email marketing
Customer dissatisfaction and higher cost due to bulk emailing
Lack of customer insights.
The Approach
To maximize email marketing ROI, user engagement and disengagement data from previous campaigns were meticulously collected and analyzed. Custom audiences were then targeted with highly precise, cross-segment email promotional communications tailored to their preferences and behavior. Additionally, predictive product recommendations were deployed across specific customer segments using cmercury’s advanced intelligent recommendation engine. This strategy not only increased relevance and personalization but also drove higher conversions, improved engagement, and ensured every email contributed meaningfully to Zivame’s overall email marketing ROI.
Data Acquistion
- Email data hygiene check and filtering out invalid email records.
- Educating the customer on the best email practises in data acquisition, enagagement & retention.
Engagement & Retention
- Created customer cohorts based on customer landing page behaviour (web analytical data) & demographic data.
- Contextual email campaigns were created for customer cohorts.
USECASE: All customers who have not opened a promotional email in the last 60 days.
Technical Capabilities Deployed
cmercury email data hygiene tools
cmercury list manager for email data listing
cmercury audience builder (smart segments)
cmercury campaign deployment & analytics
Customer Engagement Scoring
Advisory Services Deployed
Email deliverability consulting
Creative and data optimisation
Sender reputation building
Email best practices consulting
Smart Email Campaigns
THE RESULTS
- 2X uplift in revenue from email campaigns
- Increased open rate up to 15%
- Improved inbox placements
- Minimal customer complaints
- Reduced customer churn rates
- Improved sales
- Delightful customer experience
Testimonial
We received more than 2X ROI uplift and huge conversion from recent promotions. Extremely glad and grateful for your service.
Thanks a lot cMercury! You guys have done an outstanding job!
Team Zivame
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Ecommerce Email Marketing Case Study of Zivame
Zivame.com is a leading online lingerie brand in India that was launched in 2011. It offers a variety of styles and brands with a valuation of $100 million.
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