How CAMS Regained Email Reputation and Reached 5 million Users with cmercury
Client Profile
Company Name: CAMS
Email case study insights reveal how CAMS (Computer Age Management Services) strengthened its communication strategy while scaling operations. CAMS is a leading technology-driven financial infrastructure and services provider, trusted by asset management companies and financial institutions. The company plays a critical role in streamlining investor services and ensuring seamless digital onboarding. With a growing user base and complex communication needs, maintaining consistent email performance became central to its growth strategy.
The Challenges
Email case study findings show that CAMS faced a two-fold challenge:
- Declining email reputation, which affected inbox placement and campaign effectiveness.
- An urgent need to increase registered users without compromising deliverability or performance metrics.
The brand required a strategic, data-first approach to reverse the dip in reputation while scaling up outreach to potential users.
Solution:
This email case study highlights how cmercury stepped in with a structured approach combining data hygiene, smart segmentation, and performance-driven sending strategies.
In this email case study, to start fresh, we helped CAMS build a clean, high-quality database of potential users. By eliminating outdated or low-quality data, we laid the groundwork for better engagement and improved sender reputation, a key focus in the email case study.
Three-Bucket Email Segmentation Strategy
As part of this email case study, we categorized recipients into three engagement buckets:
Openers (highly engaged users)
Non-openers (past users with low activity)
New users (recently added to the database)
We optimized the email sending distribution across these groups using a 60:30:10 ratio—focusing more on engaged users while gradually introducing less active and new users into the cycle, demonstrating best practices in this email case study.
Progressive Engagement Strategy
Rather than blasting campaigns to the entire list, the email case study shows that we slowly increased exposure for non-openers and new users, warming them up through targeted and relevant content. This maintained performance while expanding CAMS’ reach.
The Results
✅ Reputation Recovered
Thanks to the segmentation and optimized delivery strategy, CAMS’ domain reputation significantly improved, restoring inbox placement and engagement consistency.
✅ Higher Click Rates Achieved
Click rates across campaigns improved steadily, a clear indicator of better targeting and stronger content alignment with user intent.
✅ 5 Million Registered Users Reached
With sustained performance and smart outreach, CAMS successfully scaled its registered user base to 5 million, without compromising on email quality.
“cmercury gave us a powerful yet practical framework to rebuild our email reputation while scaling outreach. Their segmentation and engagement strategy allowed us to confidently increase user registrations without worrying about performance drops. The results speak for themselves—we’re stronger and smarter in how we connect with our users.”
Conclusion
By blending clean data practices with intelligent segmentation and gradual engagement, CAMS successfully turned around its email marketing performance. This case study shows how cmercury’s strategic approach can help large-scale enterprises recover sender reputation, boost engagement, and drive substantial user growth—even under pressure.
More Customer Success Stories
How cmercury Helped Hopscotch Achieve Industry-Best Email Performance
Hopscotch is India’s largest online kids’ fashion brand, dedicated to transforming every moment in a child’s life into a stylish #HopscotchMoment.
Transforming Clovia’s Email Marketing with Adaptive Flow
Clovia, one of Asia’s largest online sellers of women’s innerwear, offers a diverse range of lingerie, sleepwear, activewear, and personal care products.
Enhancing Cohoma’s Email Marketing with Automated Workflows
Cohoma Coffee, founded by Kanika & Paritosh Birla, is driven by a passion for making high-quality coffee easily accessible.
Ecommerce Email Marketing Case Study of Zivame
Zivame.com is a leading online lingerie brand in India that was launched in 2011. It offers a variety of styles and brands with a valuation of $100 million.
What Our Users Say
cmercury email marketing software is trusted by email marketing companies worldwide. Don’t just take our word for it – see what real users have to say about their experience with us.
Power Up Your Brand Like CAMS
Don’t pay more for less. Choose cmercury, where innovation meets affordability.