How Titan Boosted Email Campaign Performance by 20% with cmercury’s Priority Sending
Client Overview
Titan Company Limited is one of India’s most iconic life brands. A common adventure between the Tata Group and TIDCO, Titan has readdressed invention and design across orders including watches, jewellery, eyewear, spices, and fashion accessories. With ménage brands like Tanishq, Fastrack, Sonata, and Titan Eye+, the company blends artificer with ultramodern sensibilities, serving millions of guests in India and encyclopaedically.
As a leader in life retail, the company has always embraced digital-first strategies to connect with its vast followership. To further optimize communication, it turned to cmercury’s advanced dispatch marketing results.
The Challenges
Despite running regular campaigns, brand faced challenges common to organizations with large customer bases and diverse product lines:
- A need for better performance optimization
- Limited ROI from broad, mass email sends
- Desire for higher engagement and conversions without increasing campaign frequency or volume
Titan needed a smarter, more data-driven approach to email marketing that could deliver stronger results while maintaining customer trust.
Solution: Priority Sending with cmercury
To solve these challenges, cmercury introduced its intelligent Priority Sending algorithm, a solution designed to
deliver emails to the most active and engaged users first.
✅ Engagement-Based Audience Targeting
- Audiences was segmented based on recent engagement signals such as open and click behaviour.
- Email dispatches were reordered to prioritize highly responsive users, improving inbox placement and engagement rates.
✅ Real-Time Performance Monitoring
- Campaigns were tracked live, enabling quick adjustments mid-flight.
- Continuous optimization meant campaigns were fine-tuned for maximum impact without extra effort or resources.
This combination of intelligent targeting and real-time optimization positioned Titan to extract more value from every campaign.
The Results: Titan’s 20% Performance Boost
📈 20% Increase in Email Performance
Titan achieved significant growth in open rates, click-through rates, and overall customer engagement.
💡 Smarter Sends, Higher ROI
Without increasing email volume, Titan generated stronger results by leveraging cmercury’s Priority Sending technology.
The improvement highlighted that in email marketing, who you send to is as important as what you send.
“We were looking for smarter ways to engage our audience without overwhelming inboxes. cmercury’s Priority Sending helped us do exactly that, reach the right users at the right time and drive measurable improvements in performance.”
Digital Marketing Team, Titan
Conclusion
Titan’s email marketing journey shows how smarter delivery strategies can transform results. By partnering with cmercury, Titan unlocked a 20% uplift in campaign performance without additional cost or effort.
This success proves that advanced solutions like Priority Sending are essential for large-scale brands looking to boost ROI from their existing campaigns.
To learn how your brand can achieve similar results, explore our email marketing solutions.
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Turn Every Send Into a Success Story
Just like Titan achieved a 20% uplift, you too can scale results with cmercury’s Priority Sending.